Sutton United, established in 1898, is a professional club now competing in the National League.
In their first season back at National League level Sutton finished 12th, the highest of the promoted clubs, but it was the FA Cup for which the season will be remembered as U’s made history by reaching the 5th round for the first time ever. After a last minute winner at home to Forest Green had seen them through the 4th qualifying round, they won 6-3 at Dartford before beating League Two Cheltenham thanks to another very late goal. In the third round U’s scored three times in the last fifteen minutes to win a replay at AFC Wimbledon after a goalless draw, and then in front of the BT cameras they beat Leeds 1-0 to gain revenge for the result 47 years earlier. The fifth round saw U’s drawn at home to Arsenal and put up a creditable performance in a 2-0 defeat televised live on BBC1.
Sutton have also made great strides off the pitch in recent years,, establishing close links with the local community through initiatives such as two Community Fun Days per season, organised with the local Metropolitan Police Safe Neighbourhoods Team, and earning the status of FA Charter Standard Community Club in 2010. The work done as part of the club’s Football Development Plan has seen football return to the adjacent Collingwood Recreation Ground with the thriving colts’ section, and in 2013 the club was awarded Business of the Year and was also winner of the Commitment to the Community Award in the Sutton Business Awards. After a programme of improvements which has seen all four sides of the ground redeveloped in the last thirty years, a 3G pitch was installed in summer 2015 and is used by Combined Counties League club Sutton Common Rovers, and AFC Wimbledon Ladies, as well as providing an all- weather sports facility for the local community.
The club has strong links with Chelsea FC and works closely with the Chelsea Foundation. First and foremost, Sutton United is totally committed to its local community, working hard to engage young people from deprived and underprivileged backgrounds through its ‘community outreach’ programmes. The club also works with Sutton Mencap, helping disabled people enjoy life through sport. Click to view the Sutton United ‘Corporate Social Responsibility (CSR)’ report.
Due to its work within the local community, Sutton United FC, has recently become an ‘FA Charter Standard Community Club’. In 2013, Sutton United, picked up two prestigious awards; ‘Sutton Business of the Year’ and ‘Sutton Community Business’.
The team has had several cup successes, including getting to Wembley twice for the FA Amateur Cup final and once for the FA Trophy final. Sutton United won the Anglo-Italian Cup in 1979. The club is most famous for its FA Cup exploits though, especially when they beat Coventry City in the Third Round in January 1989. This win, against Coventry, remains the last time a semi-professional side beat a team from the top flight of English football.
We, Sutton United FC, engaged the professional services of Abbotts Group back in May 2012. In the last 2½ years, they’ve not only generated substantial financial investment, but also played a significant role in the club winning 2 prestigious Sutton Business Awards in 2013 – ‘Business of the Year’ and ‘Commitment to the Community’.
Sutton United have an active supporters’ database list of over 10,000 people and allows its ‘Corporate Members’, of which there are nearly 100 locally-based SMEs, have regular access and exposure to.
Above all, Sutton United is proud to have the only female mascot in English football; ‘’Jenny’ the giraffe’ who can often be found causing a great deal of mischief on match-days, keeping the kids entertained. Every Christmas, Jenny and players from the 1st-team squad visit local children’s hospices, handing out presents to kids with life-shortening illnesses. Click to visit Jenny’s page.
Abbotts generate regular offers and newsletters for our members which are circulated to our partners then by the club to their database of 10,000 people.
Interested in joining the Sutton United Community Business Network?