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About Abbotts Group

Abbotts Group create sustainable partnerships with Sports Clubs, Sports Foundations and Academies, developing risk-free returns via Business Networking, Charity Sportsman’s Dinners, Commercial and Community Outreach projects.


To both our clients and the sports clubs we represent.


Doing the right thing for both clients and clubs.


We always provide a personal touch, you know who you are dealing with.


Constantly maintaining a professional approach.

World First Explorer, Ash Dykes

On Wednesday, 7th March 2018 Ash Dykes, his team members and members of the public gathered to announce and celebrate the upcoming record-breaking World First that will be Ash’s 2018 – 19 annual-spanning expedition, traversing the Yangtze River on foot.

The longest river in the world to flow through a single country. Its length has never been walked, until now.

In 2018 Ash will attempt his greatest expedition yet, as he walks from the Yangtze’s source in the melt waters of the Jianggendiru Glacier on the Tibetan Plateau to its delta near Shanghai, where it meets the East China Sea.


Abbotts Group have been acting as Sutton United’s outsourced commercial department, on an exclusivity basis since May 2012.



I’m delighted, especially, to confirm their enormous commercial success in the club’s FA Cup run during the 2016/17 season. They sold the vast majority of sponsorship, advertising and hospitality around the Cheltenham Town (2nd Round tie), AFC Wimbledon (3rd Round tie), Leeds United (4th Round tie), ending with Arsenal (5th Round tie). 4x major FA Cup home matches inside three months. For Jeremy and Clair, this wasn’t just about selling. They account managed and delivered every aspect of each item of commercial inventory sold. They enabled the club to raise its profile, matching the playing success off the pitch, whilst protecting the club’s core values and ethos, which focuses on community outreach, families and being a fully inclusive club.

Bruce Elliott (Club President – Sutton United Football Club)

Richmond Rugby Community Business Network.

Athlete Commercial Representation

Since January 2004, Abbotts Group, specialises in representing professional sports clubs, securing sponsorship and looking after their PR. However, 14-years on, with a mountain of experience behind us and an unrivalled ‘black-book’ of contacts wanting to invest in sport-related marketing opportunities, including athlete endorsement, we have made a decision to diversify into representing a carefully selected few athletes. Our focus is to manage their commercial interests; sponsorship, endorsement and ambassadorship arrangements.


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Richmond Rugby

Richmond FC are a semi-professional rugby union club that has been entrenched in its local community since 1861. The club is one of the founding members of the Rugby Football Union (RFU). Nick Preston, the club’s current President, is an ex-England international rugby player.


Sutton United

Sutton United, established in 1898, is a semi-professional club now competing in the Football Conference (South). They host at least two Premiership sides every year in pre-season friendly matches. In 2013, Sutton United hosted Chelsea, Arsenal and Fulham.


Dartford FC

Dartford FC, founded in 1888, has strong community values. Whilst the 1st-team are semi-professional, playing in the Vanarama National League (South), with 43 teams including girls teams and a ladies team, the core values of Dartford FC are based on providing football for all.