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About Abbotts Group

Abbotts Group create sustainable partnerships with Sports Clubs, Sports Foundations and Academies, developing risk-free returns via Business Networking, Charity Sportsman’s Dinners, Commercial and Community Outreach projects.


To both our clients and the sports clubs we represent.


Doing the right thing for both clients and clubs.


We always provide a personal touch, you know who you are dealing with.


Constantly maintaining a professional approach.

Abbotts Group have been acting as Sutton United’s outsourced commercial department, on an exclusivity basis since May 2012.


  • Kit sponsorship
  • Hospitality
  • Pitch-side and stadium advertising billboards
  • Trade-stands at events
  • Programme advertising
  • Match-day sponsorship


  • Disability
  • Academy
  • Youth
  • Outreach programmes

I’m delighted, especially, to confirm their enormous commercial success in the club’s FA Cup run during the 2016/17 season. They sold the vast majority of sponsorship, advertising and hospitality around the Cheltenham Town (2nd Round tie), AFC Wimbledon (3rd Round tie), Leeds United (4th Round tie), ending with Arsenal (5th Round tie). 4x major FA Cup home matches inside three months. For Jeremy and Clair, this wasn’t just about selling. They account managed and delivered every aspect of each item of commercial inventory sold. They enabled the club to raise its profile, matching the playing success off the pitch, whilst protecting the club’s core values and ethos, which focuses on community outreach, families and being a fully inclusive club.

Bruce Elliott (Club President – Sutton United Football Club)

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Richmond Rugby

Richmond FC are a semi-professional rugby union club that has been entrenched in its local community since 1861. The club is one of the founding members of the Rugby Football Union (RFU). Nick Preston, the club’s current President, is an ex-England international rugby player and was a member of the England Rugby Grand Slam side in 1980.

In the late 90s, the club turned professional and attracted a strong squad of international players such as Brian Moore, Ben Clarke, Scott Quinnell and Dan Luger. Today, the club has 5 senior men’s playing teams, 3 senior women’s playing teams and a loyal full-paid membership of over 2,300 people.


Sutton United

Sutton United, established in 1898, is a semi-professional club now competing in the Football Conference (South). They host at least two Premiership sides every year in pre-season friendly matches. In 2013, Sutton United hosted Chelsea, Arsenal and Fulham. And, in 2014, the club took on Chelsea and West Ham United.

The club has strong links with Chelsea FC and works closely with the Chelsea Foundation. First and foremost, Sutton United is totally committed to its local community, working hard to engage young people from deprived and underprivileged backgrounds through its ‘community outreach’ programmes.